Targeted Paid Social That Drives Demand

Social Media Advertising

Turning Attention Into Demand

Social media advertising allows you to reach potential customers before they start actively searching.

I create campaigns that introduce your brand, build interest and move people towards action, using targeted audiences, strong messaging and continuous testing to improve performance.

Paid Social That Drives Growth

Effective paid social isn’t just about boosting posts, it’s about having the right strategy behind every campaign. I help businesses run targeted Meta and LinkedIn advertising campaigns designed to generate leads, increase sales and support long-term growth.

From audience targeting and campaign structure to budget management, testing and ongoing optimisation, every account is managed with performance in mind. The focus is on delivering measurable results while ensuring your advertising supports your wider business goals and website conversion journey.

Strategic Campaign Setup & Management

I build and manage paid social campaigns across Meta (Facebook & Instagram) and LinkedIn, tailored to your business goals.

This includes:

Audience targeting based on behaviour and intent
Campaign structure aligned to your objectives
Ad creative direction and messaging
Budget allocation and performance tracking
Ongoing testing and optimisation

Every campaign is built with a clear focus; generating leads, sales or brand growth.

Performance Metrics

ROAS

0 %+

increase in leads

0 %

Growth in one year, supported by meta ads

€ 0 +

Our Happy Clients

"Carolyn has been a fantastic asset to growing our online business. She has extensive knowledge and experience in both Google & social media platforms such as Meta and Tik Tok. Carolyn is very clear on direction and reporting, providing an extensive breakdown each month of our sales, and where each of them have come from. Overall I would highly recommend Carolyn's services to anyone looking to add value to their online business."

"Carolyn managed our google ads and meta ad campaigns with great success, building revenue and achieving a consistantly high ROAS. Her ecommerce expertise and online advertising knowledge and experience meant that we were able to grow our online business with over 50% increase in revenue from ads and an 80% increase in ROAS year on year."

Case Study

For Pure Roast Coffee, growth didn’t come from ads alone — it came from improving the full customer journey.

In addition to managing Google and Meta Ads, I enhanced the website experience to increase conversion and order value. This included adding trust elements, improving product page clarity, and introducing upsell and cross-sell strategies to maximise revenue from existing traffic.

The result was a more effective, joined-up approach — driving a 367% increase in revenue year-on-year from Google Ads, alongside consistently strong ROAS of 2800%+.

Get In Touch

Ready to improve your digital marketing performance? Let’s start with a conversation.

What Happens Next?

You get in touch
Fill out the form or book a call.
We discuss your goals
I’ll ask about your current setup, challenges and growth objectives.
I review your activity
I assess your ads, website and overall digital approach.
You receive clear recommendations
I’ll outline practical next steps and provide a tailored quote on how we can work together.

No pressure. No jargon. Just a clear plan to move your business forward.