Performance-Focused Paid Advertising

Google Ads Management

More Than Just Running Ads

Successful Google Ads campaigns rely on more than just targeting keywords.

I take a strategic approach, by reviewing your offer, your website experience, and your campaign structure to ensure everything works together. From how your ads are written to where users land and how they convert, every element is aligned to drive performance.

This helps you avoid wasted spend and get the most from your budget.

Strategic Set Up & Ongoing Optimisation

Whether you’re starting from scratch or looking to improve existing campaigns, I provide hands-on Google Ads management focused on measurable results.

This includes:

Campaign setup and account structure
Keyword targeting and search intent alignment
Ad copy creation and testing
Budget allocation and bid strategy
Ongoing optimisation to improve performance
Clear reporting so you understand what’s working

Every decision is based on performance, not guesswork.

‘Performance & Continuous Improvement

Google Ads isn’t something you set and forget.

I continuously monitor performance, test new approaches, and refine campaigns to improve results over time. From search terms and ad copy to bidding strategy and budget allocation, every decision is focused on driving better outcomes.

You’ll always understand what’s working, what’s changing, and where the next opportunities lie.

Performance Metrics

1m+ revenue growth (from €2m to over €3m in 1 year, with 60% attributed to ads)

€ 0 +

Average Return On Ad Spend

0 x

Uplift in Leads

0 %

Experienced, Practical, Growth-Focused

With over 16 years in digital marketing, I bring both strategic insight and hands-on expertise.

You’ll get clear communication, straightforward advice, and a focus on what actually drives results, not unnecessary complexity.

Our Happy Clients

"Carolyn has been a fantastic asset to growing our online business. She has extensive knowledge and experience in both Google & social media platforms such as Meta and Tik Tok. Carolyn is very clear on direction and reporting, providing an extensive breakdown each month of our sales, and where each of them have come from. Overall I would highly recommend Carolyn's services to anyone looking to add value to their online business."

"Carolyn managed our google ads and meta ad campaigns with great success, building revenue and achieving a consistantly high ROAS. Her ecommerce expertise and online advertising knowledge and experience meant that we were able to grow our online business with over 50% increase in revenue from ads and an 80% increase in ROAS year on year."

Case Study

For Pure Roast Coffee, growth didn’t come from ads alone — it came from improving the full customer journey.

In addition to managing Google and Meta Ads, I enhanced the website experience to increase conversion and order value. This included adding trust elements, improving product page clarity, and introducing upsell and cross-sell strategies to maximise revenue from existing traffic.

The result was a more effective, joined-up approach — driving a 367% increase in revenue year-on-year from Google Ads, alongside consistently strong ROAS of 2800%+.

Get In Touch

Ready to improve your digital marketing performance? Let’s start with a conversation.

What Happens Next?

You get in touch
Fill out the form or book a call.
We discuss your goals
I’ll ask about your current setup, challenges and growth objectives.
I review your activity
I assess your ads, website and overall digital approach.
You receive clear recommendations
I’ll outline practical next steps and provide a tailored quote on how we can work together.

No pressure. No jargon. Just a clear plan to move your business forward.