Ecommerce Growth Case Study

Pure Roast Coffee

How we helped Pure Roast Coffee scale online revenue through ads and website optimisation

Working alongside Discount Coffee, we developed a performance-focused growth strategy across Google Ads, Meta Ads and ecommerce conversion optimisation. By improving campaign structure, product visibility and the on-site customer journey, we significantly increased revenue while maintaining strong return on ad spend.

Driving Growth Across Ads & Ecommerce

The focus wasn’t just increasing traffic, it was improving the entire customer journey to generate more revenue from existing and new visitors.

Google & Meta Ads Management – We restructured the Google and Meta ad accounts to improve efficiency, audience targeting and overall campaign performance. This included Performance Max, Search campaigns, Meta catalogue ads and ongoing optimisation focused on profitability and scale.

Shopping Feed & Product Visibility – We optimised the Google Shopping feed to improve product relevance, visibility and click-through performance, helping key products appear more consistently across high-intent searches.

Website Conversion Optimisation – Alongside paid advertising, we improved the ecommerce experience across the website by introducing clearer product messaging, trust-building elements, upsell opportunities and cross-sell functionality designed to increase average order value and improve conversion rate.

Tracking & Performance Insights – We implemented accurate conversion tracking and revenue reporting to give full visibility over campaign performance and support smarter optimisation decisions.

Revenue generated directly from ads

€ 0 +

Of total ecommerce revenue attributed to paid advertising

0 %+

Consistent ROAS across Google Ads

0 %+

The Impact

By combining performance marketing with ecommerce conversion improvements, ads became a major driver of overall business growth for Discount Coffee.

More than 60% of total online revenue was directly attributed to paid advertising, generating over €1.5 million in tracked revenue while maintaining consistently strong ROAS. Improvements to the website experience also helped increase conversion rate and maximise the value of existing traffic.

What Pure Roast Coffee had to say about working with us

"Carolyn has been a fantastic asset to growing our online business. She has extensive knowledge and experience in both Google & social media platforms such as Meta and Tik Tok. Carolyn is very clear on direction and reporting, providing an extensive breakdown each month of our sales, and where each of them have come from. Overall I would highly recommend Carolyn's services to anyone looking to add value to their online business."

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