How we helped Pure Roast Coffee to achieve a 367% increase in ad revenue
As the digital marketing partner for Pure Roast Coffee in Lisburn, we managed Google and Meta Ads, optimised the Google Shopping feed, and ran a combination of performance max and search ad campaigns, to help our client achieve a 367% increase, year on year, in revenue from Google ads and a consistently high ROAS of 2800%+ for their retail coffee business.
What we did
The goal was to increase ad sales and revenue and to ensure that conversion tracking was properly set up, so the client could measure revenue attributed to ads.
We managed Google ads and Meta ads for Pure Roast Coffee, utilising a combination of Performance Max and accompanying Search ad campaigns, as well as Meta ad catalogue sales and conversion ad campaigns.
The Results
We ensured that the Google Shopping feed was as fully optimised as possible. Additionally, we implemented and test search ad copy that would appeal to Pure Roast Coffee’s price-conscious customers.
By promoting a variety of meta ad content including image, GIF, carousel and video ad content to prospecting and remarketing audiences, and targeting both B2B and B2C audiences, the ad strategy and ad copy were carefully constructed to reach and appeal to both.
This resulted in a 367% increase in ad revenue year on year and a consistently high ROAS of 2800%+.
What Pure Roast Coffee had to say about working with us
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