Author name: Carolyn

Creating Google Ads

Top 5 Things Every Google Ads Beginner Should Know

Google Ads is an essential tool in the digital marketing space, enabling businesses to reach potential customers precisely when they are searching for relevant products or services. However, getting started with Google Ads can be daunting for beginners due to its complex interface and plethora of options. To help you get started, here are the […]

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Man using a laptop to audit his website for UX

Website Usability Checklist: Covering the Basics

In a world where almost everything is online, a website is often the first point of contact between a business and its potential customers. A well-designed, user-friendly website can significantly enhance user experience, drive engagement, and ultimately boost conversions. Conversely, a poorly designed site can frustrate users and drive them away. This makes website usability

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Working on a laptop to create a digital strategy

3 Things You Should Consider Before Building Your Digital Strategy

In the quickly evolving world of digital marketing, businesses are constantly seeking innovative ways to engage with their audience, build brand awareness, and drive sales. However, before diving headfirst into developing a digital strategy, there are several crucial factors that should be carefully considered to ensure success. Whether you are a small business or a

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